Boosted Broth
Landing page
I developed Boosted Broth: a fictional caffeinated instant ramen brand designed for college students pulling late nights. The project began with product positioning and packaging, then expanded into a desktop and mobile landing page designed in Figma to introduce the brand, communicate product benefits, showcase flavors, and drive purchase.
My Role
Product Concept
Brand & Packaging Design
Art Direction
Landing Page Design
Mobile Adaptation
Tools
Figma
THE PACKAGING DESIGN
Bold color, oversized type, and repeating patterns give the packaging its high-energy look. Each variety uses the same visual system with its own color, flavor, and “power mode”: Focus, Burn, or Chill.
LANDING PAGE
I carried the packaging’s bold type, color, and patterns into a long-form landing page designed to introduce the product, explain its benefits, showcase the lineup, and guide users toward purchase.
Repeated product cards use consistent typography, spacing, imagery, and calls to action across Focus, Burn, and Chill modes.
