Leather
Worship
Context
Since the 1960s, Doc Martens have been built on leather…and attitude. Leather isn’t just rebellious and nonconformist. It’s undeniably sexy.
...And no one knows that better than the BDSM community, where leather isn’t just worn…it’s worshipped.
Big Idea
Every September, thousands gather in San Francisco to celebrate leather, latex, and lust at the annual Folsom Street Fair. So naturally, Doc Martens is bringing a leather care booth. Because if leather is your lifestyle, it deserves a little extra love.
