Pineapple on Top
Brief
How can Domino’s get people to order pineapple on their pizza on International Pineapple Day, June 27, 2025?
Insight
Pineapples have been said to enhance the flavor of a man’s….”sauce” wink, wink. IYKYK. Pineapple isn’t just a topping—it’s a pre-hookup ritual.
Big Idea
June 27th isn’t just Pineapple Day—it’s the climax of Gay Pride Month. And what better way to go out with a bang than making sure everyone’s tasting extra sweet?
Domino’s partnered with Grindr to make pineapple pizza the ultimate pre-game meal. Through an exclusive in-app “Pineapple Tap” feature, matched users unlocked special Domino’s deals, satisfying cravings for food and… other indulgences.
Grindr Gets Juicier: On June 27th, the Grindr logo changes into a pineapple.
Grindr Gets Juicier: On June 27th, the Grindr logo changes into a pineapple.
The Pineapple Tap is a button you hit to show interest. If it’s mutual, you both get a Domino’s pineapple pizza discount.
If both guys match, and “The Hook Spot” profile shows up in their vicinity, they can go to the Hook Up Spot Food Truck, located near Gay Pride festivities.
