The Ordinary
skin-scare
Problem
Consumers are frustrated by fear-based advertising, overhyped promises, and convoluted routines that leaves them anxious, not empowered.
Insight
The overwhelming skincare market is less about providing “care” and more about creating fear.
Big Idea
The Ordinary tears through the fearmongering of skincare ads—turning beauty horror tropes into literal horror posters, then revealing the calm beneath the chaos.
CAST REVEAL REELS
Short-form horror trailers that introduce Ordinary products as the movie characters of the Skin-Scare universe.
This faux VHS tape package will be sent to influencers. Looking like horror movie VHS, It will be a “trilogy” of VHS tapes (based on the Ordinary three steps – Prep, Treat, Seal ), and the cassette will have a compartment inside that will have a serum in it.
The Ordinary tears through the fear-mongering of skincare ads, turning beauty horror tropes into literal horror posters, then revealing the calm beneath the chaos.
