Skaura
AI-Generated Social Content
Skaura is a luxury razor brand built around a finger-mounted shaving system. The brand needed six evergreen Instagram posts that felt at home within its existing visual world. Working with the Ogilvy team, I helped develop the concepts through visual research, references, AI image exploration, and multiple rounds of creative feedback. All six concepts were approved by the client and ultimately published on Skaura's Instagram.
Agency: Ogilvy Miami
Creative Directors: Gloria Concepcion, Fernando Torres •
Strategy: Pablo Gonzalez
Account: Martina Rinaldi
Art Direction: Rickey Crisostomo, Nelly Liang, Samantha Rodriguez
Copywriting: Paige Ferland
My Role:
Concept Development
Art Direction
Visual Research
Moodboarding
AI Image Generation
Photoshop
The Content
VISUAL DEVELOPMENT
REFERENCES: Skaura's existing imagery gave us a foundation of natural light, skin and understated luxury. We used brand imagery and new references to push that world toward something warmer, more tactile and intimate.
A.I EXPLORATIONS: I translated those references into AI-generated lifestyle imagery, exploring body crops, environments and lighting treatments. Creative feedback pushed the work away from polished studio imagery toward more candid, naturally observed moments.
IN THE FEED
The full six-post series was approved by the client and published on Skaura’s Instagram.
