Skaura
Agency: Ogilvy
Creative Directors: Gloria and Fernando
Art Directors: Rickey Crisostomo, Nelly, Samantha
Copywriter: Paige
HBO Max is opening the doors to the homes that raised a generation, inviting Millennials to step inside the iconic rooms of the shows they grew up with.
Through immersive experiences and Zillow listings hosted by HBO characters, this campaign transforms nostalgic TV settings into real-life spaces you can explore and tour, reminding Millennials that the cultural home they once lived in is still theirs to come back to.
Zillow Listing
What if your favorite HBO character was subletting their space… to you? Our fake-but-feels-real Zillow listings bring iconic HBO homes to life, complete with 3D tours and video walkthroughs hosted by the characters themselves. Sign up for HBO Max and you could win a real-life visit to the home, or an immersive replica built just for fans.
CONVENTION ACTIVATIONS
Television felt like home. So we took that literally.
At home and design events (Design Miami, ICFF, High Point Market), attendees gather to discover new furniture and new ways of living. HBO reminds Millennials that some of their earliest design inspiration came from somewhere unexpected: television.
The activation reimagines TV as a physical home, allowing visitors to step through the screen and into iconic HBO spaces like Carrie Bradshaw's apartment.