Yahoo
cc:urated
Problem
When TikTok briefly shut down in January, it felt like an entire era of culture blinked out of existence. It exposed a bigger truth: in the digital age, our shared history is one crash, ban, or takedown away from being erased.
Insight
TikToks disappear. But email attachments? Those live forever.
Big Idea
Yahoo! CC:urated is a digital archive where users CC viral video emails to ccurated@yahoo.com. At the end of each year, users vote on the most impactful videos, which are saved on a hard drive and secured in a vault—turning fleeting internet culture into a permanent historical record.
